Hi, I’m Andrew Zuckerman, SPHR. I’m the senior HR person small businesses can call.
I founded Grove after 12 years in HR. I work with businesses of 5 to 75 people, in Chicago and across the US.
Why I started Grove.
Andrew Zuckerman
Founder, Grove
As head of HR, I was the person the CEO called about the hardest people decisions: who to hire, what to pay, who to promote, and when someone had to go.
Small business owners face the same decisions alone. And the work comes in waves: quiet for a month, then three problems in one week.
Grove gives small businesses what those CEOs had: a senior HR person to help make the call, and then do the work.
Four companies, four different problems.
I was the head of HR at each one and reported to the CEO. I did every part of the job: hiring, pay, reviews, training, benefits, and the hard exits.
Imagination
A content marketing agency, 85 people
Built every HR process the company ran on, then led it through the COVID lockdown.
Kin Insurance
A home insurance company
Helped it grow from 150 to 450 people in 18 months, and built the HR team from 3 people to 12.
Rentable
An apartment rental marketplace
Brought in by its investors to build HR from scratch, and hit their goal of four new sales hires a month.
Smokeball
A legal software company
Ran HR for the US business, set its first standard for pay and raises, and moved it to hybrid work with no rise in people leaving.
Grove
Today
Senior HR for small businesses with 5 to 75 people.
Credentials.
SPHR
Senior Professional in Human Resources, the senior certification for HR leaders.
MS, Human Capital Management
New York University.
Chamber of Commerce board
Board member, Winnetka-Northfield-Glencoe Chamber of Commerce.
How I work.
You work with me, every time.
No handoffs to a junior team. The person on the first call does the work.
I learn your business first.
Your size, your industry, your state, and how you like to run things.
Plain answers.
What’s going on, what I’d do, and why.
I’ll tell you when you don’t need me.
If the fix is simple, you’ll hear it on the first call.
Tell me what’s going on.
Book a free 30-minute call. No pitch, and you’ll leave with a clear next step.